![]() ![]() ![]() Hope is one of the strongest motivators since it helps provide a person with a sense of meaning. From a marketing perspective, if you offer consumers incentives to complete their desired behavior, then this increases their motivation.Īnticipation This is the more emotional element of motivation and relies on feelings such as fear and hope. Games work really effectively here since there are usually built-in risk and reward systems. It’s normal for people to want to participate in things that bring them pleasure and stay away from things that don’t. Sensation represents the physical level of motivation. These drives can also be described as physical, emotional, and social. He divides motivation into three separate drives: sensation, anticipation, and belonging. When he talks about motivation, Fogg is referring to the underlying drives that motivate you. ![]()
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